Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used
You’re right to bring this up—Google has indeed made several public statements clarifying how AI Overviews (formerly Search Generative Experience or SGE) work, and there has been a lot of confusion around whether standard SEO practices still matter, and what role llm.txt plays. Let’s break it down clearly: What Google Has Said (as of mid-2025):…